In The Undersigned, there is a discussion about maintaining a business/corporate blog. The author offered some advantages such a move could make should a company decide to create a business blog.
Actually, I like that idea. I can imagine officemates submitting entries regarding issues and solutions related to accounting and audit, while others are busy scrutinizing the position of authors. Management could even encourage more entries for a prize. There has to be a debate. A healthy debate, indeed. Ultimately, the firm will benefit.
But do you think this strategy can be effective to every organization? Naaahhhh, I don’t think so…